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Sustainable Supply Chain Management Practices: The Role of Green Logistics in Achieving Environmental Goals
sustainable supply chain management
Namit | Blog, Career Guides | April 8, 2025

Businesses in the modern world require sustainable supply chain management. This will enable them to minimise and cut down on the impact on the environment while still being efficient. Green supply chain management and logistics assist in making operations environmentally friendly, which ensures sustainability at all times. A good example is Patagonia, where it demonstrates its use of recycled materials and sustainable packaging.

The importance of sustainable supply chain management is clear. Studies show supply chains can pollute up to 11.4 times more than direct operations. Hence, such green initiatives are important to reduce carbon footprints. Patagonia is a fantastic example of one such company that uses recycled materials and stands for a circular economy.

This blog will look into green supply chain management practices and why sustainable logistics is the way to environmental goals.

Key Takeaways

  1. Sustainable supply chain management supports businesses in decreasing their environmental footprint without compromising operational excellence.
  2. Green logistics combines environmentally friendly practices to achieve sustainability objectives.
  3. Patagonia and Nike are examples that prove sustainable practices are profitable and lead to stronger brand loyalty.
  4. Sustainability efforts should be measured by KPIs to enable continuous improvement.
  5. Challenges can be overcome by investing in the right areas, managing suppliers, and managing company culture.
  6. AITD has a crucial role in providing green transformation tools and training necessary for professionals to spearhead green supply chain transformations.

What is green supply chain management?

Green Supply Chain Management (GSCM) includes sustainable environmental processes in conventional supply chain management processes. It ranges from getting raw materials up to distributing products. The whole aim is to decrease waste, emissions, and resource utilisation in the supply chain.

Principles of Green Supply Chain Management

Principles of Green Supply Chain Management
  • Reduce: Reduce waste and resource consumption.
  • Reuse: Find a way of using material again instead of discarding it.
  • Recycling: Start recycling programmes so as to manage waste effectively.
  • Recovery: Getting valuable materials from waste
  • Degradable: Products must be degradable; hence, they are easy to dispose of or break down.
Reducing material waste

(Source: McKinsey)

Did You Know?
A McKinsey & Co. report says cutting material waste can boost profits by up to 60%.

The Importance of Sustainable Supply Chain Management in Today’s Business Landscape

Sustainable supply chain management is vital today. It meets all legal requirements for those companies which consider sustainability. At the same time, they attract the attention of those customers who care about the earth. Companies focused on sustainability get a competitive edge and attract eco-conscious customers.

Key Benefits of Sustainable Supply Chain Management

1. Cost Savings

Sustainability in logistics and supply chain management saves a lot of money. Wise usage of resources reduces costs. For instance, logistics can reduce transport costs and waste that effectively contribute to the bottom line.

2. Compliance with Laws

Compliance with environmental laws is significant to avoid fines and maintain a good image. Companies with the policy on sustainable supply chains are likely to be following such laws.

3. Improved Brand Image

They appear to invoke more loyalty and trust among their consumers in the hands of environmentally responsive brands. The consumers are increasingly realising the implications of their choices that affect the planet. They choose those brands that source responsibly as well as use the resources sustainably .

Quote:
“The fast pace of technology and artificial intelligence has opened new paths toward sustainability. These competencies are key to future leadership, preparing professionals for innovative business development around sustainable goals.”
— Marco Tavanti, Professor, University of San Francisco

Online Shoppers' Attitudes Towards Sustainability

(Source: DHL)

Did You Know?
DHL’s 2023 survey found over 70% of online shoppers value sustainability. Nearly half are willing to wait longer for eco-friendly goods.

Green Supply Chain Management Practices: Key Strategies for Sustainable Logistics

Effective green supply chain management practices are the keys for companies that want to be green and stay competitive. These practices include strategies for sustainability throughout the supply chain. Here are some strategies:

Green Supply Chain Management Practices
  1. Sustainable Sourcing: This implies selecting suppliers who care for the environment. Companies look for suppliers who use eco-friendly practices.

  2. Energy Efficiency Operations: The adoption of new technologies that consume much less energy is a must. This would eventually reduce the companies’ carbon footprint.

  3. Minimisation of Waste: Recycling and packaging waste reduction are of paramount importance. These will take care of the principles of the circular economy.

  4. Transportation Optimisation: The use of fuel-efficient vehicles and better delivery routes saves on emissions. It also saves money and reduces logistics costs.

These practices help companies in complying with the environment-related regulations and enhance their market share.

global green logistics market

(Source: Allied Market Research)

Did You Know?
The global green logistics market was worth $1.3 trillion in 2022. It’s expected to hit $2.9 trillion by 2032, growing at a CAGR of 8.3%.

Sustainable Logistics vs Supply Chain Management: A Comprehensive Overview

A sustainable supply chain aims to reduce environmental harm while adding value for all stakeholders. Logistics and supply chain management are often mixed up, but they’re not the same:

Aspect Logistics Supply Chain Management
Focus Movement and storage of goods Overall network from supplier to customer.
Scope Transportation, warehousing Includes procurement, production, and distribution.
Objective Efficiency in delivery Value creation through collaboration.

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Sustainable Supply Chain Management Meaning: Integrating Green Logistics Practices

A sustainable supply chain minimises environmental impact while delivering value to all stakeholders by integrating environmentally friendly practices throughout the entire process – from sourcing raw materials to manufacturing, distribution, and disposal. In essence, a sustainable supply chain management definition’s main goal is to use resources wisely and cut down on waste.

Leading Examples of Sustainable Supply Chain Companies and Their Green Practices

A sustainable supply chain operates to reduce the harm done to the environment and increase value for all stakeholders. It encompasses environmentally friendly practices throughout from start to finish. The primary focus is on using resources effectively and minimising waste.

Examples of Sustainable Supply Chain Companies
  • Patagonia: Known for utilising recycled materials and supporting a circular economy.

  • Nike: Is very stringent with the policies it holds for the vendors to ensure that the manufacturing process is green and responsible.

  • Unilever: Is working hard to source material sustainably as well as reduce their carbon footprint.

These companies show how caring for the planet can boost their market standing.

How Do Companies Measure Their Sustainability Efforts in Sustainable Supply Chain Management?

True understanding needs a corporate plan to see how well a company is doing in terms of green efforts. Companies need to set KPIs. These KPIs view vital areas to see whether their green efforts are working.

Key Performance Indicators (KPIs):

Prioritising Green Supply Chain KPIs
  1. Carbon Emissions: Track greenhouse gas emissions in the supply chain and know how they are impacting the environment for meeting the green goals.

  2. Energy Used: Watching how much energy is used in making, moving and storing the products is the way to do it. Energy conservation will save money, and the earth feels better.

  3. Waste Produced: Counting how much waste is made at every stage can help find ways in which to reduce and recycle waste. This fits with green supply chain practices.

  4. Supplier Sustainability Ratings: It gives the process of following up on the green practices by suppliers, in a positive influence that ensures they will contribute towards the achievement of the company’s green goals. This is part of a sustainable supply chain policy.

These KPIs give insight into the green efforts exerted by a company. They find areas to get better through such KPIs, and so, make the sustainable supply chain management for improvement.

Challenges of Implementation of Green Supply Chain Practices

Although green supply chain practices are beneficial, companies have encountered several challenges:

1. Cost Aspect

  • Initial Investment: The first major challenge is the cost aspect of becoming green. One has to admit that the introduction of technologies or processes involved in going green is expensive. But if seen as an investment for the future, it is how companies can solve it. Maybe it would help them cut substantial costs and be efficient in the long term.
  • Financial Gains: While onboarding expenses are prohibitively high, green practices decrease the consumption of resources and waste. This could result in a business making better profits. Companies adopting green smart logistics and supply chain management would save money by using energy better and wasting less.

2. Consistency of Suppliers

  • Ensuring Adherence: Adhering to sustainability standards by the suppliers is another major problem. It is a sure shot checking and regular monitoring of practices undertaken by them. This ensures that they meet a sustainable supply chain policy.
  • Development of Standards: Success in the development of standards would also increase through the avoidance of compliance issues. Companies should make choices based on the green commitment of suppliers. It is one of the keys to any sustainable business model.

3. Resistance through Culture

  • Internal Resistance: Cultural resistance blocks the green practices in a firm. Employees will resist new processes from fear or misunderstanding, and this will limit sustainable supply chain management.
  • Leadership and Communication: Leaders can use proper communication and eliminate resistance. Educating and involving the workers with change will enable them to create a culture that embraces new ideas.
Green logistics practices

Research Insight:
A study by Kaczmarek and Matusiak found that green logistics practices significantly improve environmental performance and operational efficiency. They emphasize the need for a long-term strategy for success.

Green logistics practices: The antecedents and effects for supply chain management in the modern era

Is green logistics just a trend — or your next big growth lever?
Explore Green Logistics Now

How Can AITD Help Companies Attain Sustainable Supply Chain Success?

The business scenarios of the present time are under rapid change. An extremely important aspect of this fast-changing scenario is the management of supply chains in a sustainable way. The courses offered by Amity Institute of Training & Development (AITD) enable professionals to embrace green supply chain management.

AITD Sustainable Supply Chain Management Training programme:

AITD offers a diverse set of supply chain management courses with a specific emphasis on green supply chain practices. The courses are designed to equip participants with the skills and knowledge required for green practices in their supply chains.

1. Implementing Green Supply Chain Management

Practices Make your supply chain eco-friendly. Our GSCM training gives you a clear definition of supply chain management. It shows how green practices add value to your business strategy.

2. Understanding Regulations Concerning Sustainability

Discover the rules for sustainable practices. This will save you from getting charged as well as keep your operations spick and span.

3. Operations Efficiency through Innovative Logistics Solutions

Enhance your supply chain with AITD’s logistics knowledge. Find new ways to reduce waste, increase efficiency, and enhance environmental performance. See how the correct supply chain management software, combined with AITD’s training, helps your organisation to comply with regulations and run smoothly.

The shift to sustainable business models is no longer optional—it’s a necessity. With AITD’s comprehensive green supply chain training, your company can lead the charge toward a more sustainable future.

Join AITD today and empower your teams to build efficient, responsible, and future-ready supply chains.

Is your supply chain aligned with your corporate sustainability goals?
Discover how green logistics can drive results
Nmait Chauhan
Namit
Namit Chauhan is a skilled professional with experience in digital marketing, content creation, and business administration. He holds an MBA in IT & Finance from Amity University and a BBA in International Business. He has demonstrated abilities in developing and executing marketing campaigns, creating engaging content, and contributing to organisational goals.
Frequently Asked Questions
Get answers to commonly asked questions about Amity.

What is sustainable supply chain management?

Sustainable supply chain management aims to develop an eco-friendly supply chain at all levels. It seeks to reduce the environmental footprint while ensuring efficiency in the supply chain management process.

What are some common green supply chain management practices?

It includes buying materials sustainably. Make use of less energy, cut waste, and better transport.

What is a green supply chain policy?

It reflects your environmental concerns. While formulating an environment-friendly green supply chain policy, you set out less enviro-damage goals and rules for picking suppliers.

What is the role of logistics in supply chain management?

Logistics is key to fast and eco-friendly delivery. AITD provides supply chain management courses. These courses instruct professionals to make supply chains greener. They learn to reduce environmental impact while boosting efficiency and delivery effectiveness.
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