Approximately one-third of the world’s population is made up of 2 billion young people under 18. They make up half the population in the least developed nations and less than a quarter in the most industrialised ones. Their challenges range from basic survival to discrimination and exploitation. Moreover, there are myriad...

Whether customers make impulsive or thoughtful decisions, it is highly dependent on the perceived value. When they make a decision about any product or service, they're thinking about solving a need. Customers look for trustworthy, knowledgeable individuals to educate them on a solution which is highly personalized and solves their...