How Technology Supports Media Transformation

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The media and entertainment industry faces huge challenges to adapt. Platform companies that offer media services are leading the disruption and forcing traditional media companies to either become like them or join them.

Technology adoptions are costly, and consumers demand more. It is a race to diversify beyond traditional and existing monetisation models to survive and thrive in this new disruption.

Technology platform companies understand more than any other in recent memory that they have a unique opportunity to support true media and entertainment transformation both behind and in front of the camera and are thinking about what will drive their business in the next few years.

Key Areas of Transformation

Media Intelligence

While data is the new currency, technology is the enabler. By applying machine learning and AI algorithms, media companies will be able to provide more personalised recommendations for their users.

This will lead to more targeted advertising and potentially more engagement with their content. Intelligent media workflows can help media organisations to reduce costs, increase productivity, and deliver higher quality content to their audiences.

The Power of the Cloud

With a cloud-first approach, media companies can store and process large amounts of data, including video, audio, images, and text, in a secure and scalable manner. They can also access cloud-based tools and services that can help them optimise their content production, distribution, and monetisation workflows.

Overall, a cloud-first approach enables media companies to focus on their core business of creating and distributing high-quality content while leaving the technical details of storage, processing, and delivery to the cloud providers.

Content Production Workflow

The power of content PLUS technology through the stages of the media production workflow.

Ingest and acquisition

Creating a compelling story starts with high-quality content, allowing for the easy management of all aspects of production.
Today, we are also faced with the fact that not all videos are simple rectangles but are 8K spherical videos, allowing us to experience the future of immersive, high-quality videos.

Creation and production

Whether the content is live or on demand, these are all cloud-based, which enables content creators to deliver high-quality live experiences on any platform, from anywhere, and deliver content fast on content network infrastructure that connects media workflows across different cloud environments.

However, collaboration with network companies does not start once the content is in the cloud. Some show off their video collaboration platform that allows remote creators to securely stream their work in HD and collaborate live with real-time footage reviews, on-screen drawing, etc., all while on the go.

Encoding and packaging

Enable content creators and distributors to deliver high-quality content to audiences across a wide range of platforms and devices that enable cloud streaming and broadcast services with exceptional quality and efficiency. This platform allows content creators to launch live streaming services quickly and securely via any Content Delivery Network (CDN).

Distribution and engagement

Content creators and distributors want to reach wider audiences, build brand recognition, and unlock new revenue streams. They understand and try to meet the changing customer demands while building loyalty through personalised and unique engagement.

They understand how to land the end-to-end live events workflow, to connect with customers across featuring solutions for environmental, social, and governance, and everything from climate change reporting to personalising
experiences and optimising operations using AI, analytics
and media supply chain.

Finally, as media organisations pursue the transition to a cloud-first future, technology platforms will need to navigate the blurring lines between broadcasting, commerce, engagement, and gaming.

Final Thoughts on How Technology Supports Media Transformation

Cloud computing, artificial intelligence, and emerging video technologies have transformed media. They’ve introduced unprecedented efficiency, creativity, and interaction. Cloud-first approaches have made production and delivery seamless, while content quality and scalability are maintained.

AI has added personalisation and analytics, transforming the way we engage with media. The transformation has been significant, impacting both the viewer and media businesses. 8K round videos and co-creation platforms have risen on storytelling. They connect the storyteller and viewer in a way that was never imagined earlier. These technologies create new streams of revenue and markets but come with challenges. These are providing security, following regulations, and seamless integration with platforms. This technology combines media, commerce, and gaming, and it’s looking toward a cloud-based, AI-based future. It will make the industry respond to changing needs of customers, ensure sustainable growth, and reinforce its worldwide footprint.

Technology Drives Media Forward—Is Your Business Ready?

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