1. Message Development: Crafting clear, concise, and absorbing messages that align and resonate with your audience.
2. Interview Techniques: Learning how to handle different types of interviews (TV, radio, print, online), respond to questions, and not deviate from the core message.
3. Public Speaking: Enhancing verbal and non-verbal communication skills, such as tone of voice, body language, and facial expressions.
4. Crisis Communication: Be prepared to manage communication during a crisis, including how to handle tough questions and maintain composure under pressure. 
5. Media Relations: Building and maintaining relationships with journalists and media outlets, understanding how the media works, and how to pitch stories effectively. 
6. On-Camera Presence: Techniques for appearing confident and engaging on camera, including what you wear and makeup tips for visual appearances. 
7. Social media: Make a foolproof strategy for managing social media presence, engaging with followers, and handling online criticism or crises. 
8. Feedback and Practice: Real-time practice with mock interviews and speeches, followed by constructive feedback to improve performance.