The ME Brand is not just a personal development programme but a strategic investment into the most valuable asset of your organisation, that is, people. Under the established volatility and ever-changing business environment, each employee presents is the face of your organisation. Their credibility, confidence, and presence define the brand as a product of your company culture. That’s why businesses are turning to personal branding as a tool to enhance workplace productivity and foster long-term employee engagement. This transformative programme from Amity Institute of Training and Development (AITD) enables employees to own their professional image and influence, reinforcing the belief that I am a brand and, more importantly, I am the company brand.
- Understand the importance of personal branding in a corporate setup.
- Create a strong, consistent personal brand aligned with their role and company values.
- Define and communicate their brand image and brand personality
- Increase visibility, trust, and credibility within and outside the organisation.
- Use personal branding to navigate career progression and leadership development.
The ME Brand is an immersive corporate training experience designed to help employees understand why brands are created, how they function, and how individuals can craft their brand as a product within the workplace. It delves into the psychological and strategic components of brand personality, brand image, and self-representation, helping professionals elevate their contributions and align with corporate goals.
Will be able to build their own brand and their own brand essentials.
Build a strategy to have brand "ME" perceptibility.
Utilise the brand "ME" for influencing and consolidation of relations.
Learning new skills to surge brand visibility and influence.
What You'll Learn?
- The fundamentals of what a brand is and why branding is important—personally and professionally.
- How to align your personal identity with your organisational values.
- Develop a powerful and authentic "ME" brand statement.
- The concept of “I am brand”—developing your voice, presence, and professional narrative.
- Building a strong brand image within and beyond the organisation.
- Identifying and cultivating your brand personality.
- How to turn your personal strengths into a consistent ME brand product.
Programme Benefits for Your Organisation
Boosts Employee Accountability: Employees who see themselves as a brand take greater ownership of outcomes, improving work ethic and accountability across teams.
Strengthens Internal Brand Alignment: Aligns personal goals with organisational values, reinforcing a cohesive brand identity and improving brand consistency in client-facing roles.
Improves Collaboration Across Functions: A strong personal brand clarifies one’s role and value, which ceases to be a source of friction among departments, enhancing collaboration.
Culture of Innovation & Initiative: When you create your own brand, you begin thinking outside the box, taking immediate action, and developing ideas that go beyond your daily role.
Supports Diversity of Thought and Inclusion: It allows for maintaining authentic personal identities, thereby promoting an inclusive culture where a psychologically safe environment is important.
Who Should Attend The ME Brand Programme?
Mid-Level Managers: To enhance visibility and influence and prepare for strategic leadership roles by developing a strong personal brand aligned with organisational goals.
Emerging Leaders & High-Potentials: To build credibility and executive presence early, helping them stand out and accelerate leadership growth.
Customer-Facing Professionals: A sales, marketing, client relations, and service team that represents the company externally. The stronger the "I am my brand" concept, the more it will bolster trust and relationships.
Cross-Functional Teams: These would be teams that provide for collaboration, alignment, and internal brand consistency across departments.
Internal Influencers and Culture Champions: Employees who drive change, engagement, or internal initiatives can also give their message a boost through authentic brand storytelling.
Women Leaders & Diversity Talent: Cultivate a distinctive leadership identity in often under-represented areas and root its growth in inclusion.
Why Choose Amity’s The ME Brand Programme?
Proven Track Record in Corporate Learning Excellence: Training requirements in over 200 corporate houses have been custom designed by the Amity Institute of Training and Development (AITD); individual performance forms the basis of organisational goals.
Backed by Neuroscience & Behavioural Research: This solution-based and evidence-based framework combines emotional intelligence with impression management and the neuroscience of self-perception, forging the path for deeper behavioural change.
Customised for Organisational Context: Each delivery is tailored to your industry, leadership level, and branding strategy — ensuring contextual learning, not just a cookie-cutter approach.
Transforms Employees into Organisational Assets: It moves your people from simply saying "I work for the brand" to confidently saying "I am the brand" — enabling ownership, accountability, and stronger cross-functional collaboration.
Internal Culture Alignment: Supported by the ME Brand, the organisation-wide behaviour which is consistent with the respective brand strengthens the organisational culture, employer branding, and stakeholder communication.
Industry-Relevant Case Studies and Practice Labs: Participants engage with real branding scenarios encountered in industries like IT, BFSI, pharma, manufacturing, and energy for actionable learning and fast adoption of skills.
