Webinar Overview

In a highly competitive and rapidly changing business environment, organisations must look beyond traditional strategies to drive growth and innovation. Blue Ocean Strategy offers a compelling approach by encouraging companies to explore untapped market spaces where competition is irrelevant. This introductory session provides an opportunity to understand how businesses can break away from saturated markets and unlock new value through strategic thinking and differentiation.

Tailored for Indian companies, the workshop integrates real-world examples, video case studies, and collaborative tools such as the Strategy Canvas, enabling participants to visualise and apply the principles of Blue Ocean Strategy in a practical, results-driven manner.

Blue Ocean Strategy is a globally recognised innovation strategy advocating the creation of new demand and market space as a means for achieving highly profitable growth. Our Blue Ocean Strategy introductory workshop is centred on discovering the formulation process and tools to help you differentiate your products and services radically.

In addition to understanding the theoretical aspects through video cases and discussions, we will deep dive into the Strategy Canvas, the central tool of Blue Ocean Strategy, by working collaboratively on a topic relevant to our audience. This event will be focusing on Indian companies and their specific growth challenges.