Introduction to Blue Ocean Strategy: How to Start Your Growth Innovation Project Webinar

Table of Contents

Webinar Overview

Blue Ocean Strategy was presented as a globally recognised innovation approach focused on creating new demand and market space for highly profitable growth. Ioan Carpus was invited to the Amity Global Leadership Studio for an introductory workshop where participants explored core tools like the Strategy Canvas and discussed growth challenges specific to Indian companies.

Expert Speaker

Mr Ioan Carpus

Innovation Advisor & Blue Ocean Strategy Expert | Managing Partner, Six Paths Consulting

Ioan is an innovation advisor and Blue Ocean Strategy expert, certified by the INSEAD Blue Ocean Strategy Institute. He had extensive experience applying BOS across public and private sectors, including work with W. Chan Kim and leading global companies like Heineken, AstraZeneca, and 3M. He held an MBA from INSEAD, France/Singapore.

Highlights of the Webinar

How to create uncontested market space.
Making the competition irrelevant.
Creation and capture of new demand.
Breaking the value-cost trade-off.
Align the whole system of a firm’s activities in pursuit of differentiation and low cost.