Objective

The changing dynamics of an app-driven world is enabling the banking sector to leverage AI and integrate it tightly with the business imperatives. AI assistants, such as chatbots, use artificial intelligence to generate personalized financial advice and natural language processing to provide instant, self-help customer service. Globally, the financial services industry has proved to be an enthusiastic adopter of Artificial Intelligence (AI) driven by the availability of data and investment appetite. From personalization to customer service, fraud detection and prevention to compliance, and risk monitoring to intelligent contract documents, AI has helped banks gain better control and predictability.

Participant Outcome

• To have broad understanding of Artificial Intelligence concepts and its usage in Customer Engagement and Personalization.
• To understand the application of AI in predicting and analyzing customer needs
• Able to understand how AI is integrated with marketing strategies
• To learn how BFSI sector is using this technology through various use cases and examples.

Milestones

• AI technologies are leading to higher automation and improved decision making both in terms of speed and accuracy.
• Use of AI tools like chatbots to have enhanced customer experience
• Latest technology innovations to redefine customer interactions and to offer personalized customer service.