Objective

CRM practices help to generate better understanding of the customer for product development, segmentation, appropriate targeting, campaign management, service and maintenance of long term mutually beneficial relationships with customers.
Banking customers generate an astronomical amount of data every day through hundreds of thousands of individual transactions. These activities can be leveraged to develop customer profiles that can track trends, predict behaviors, and help banks better understand their customers. Data analytics is the process of discovery, interpretation, and conveying meaningful insights from the data to help in the decision-making process. In today’s data-driven world, data analytics in banking play a crucial role in informed decision making by the banks to drive the bank forward, improve efficiency, increase returns, and in turn achieve business goals.

Participant Outcome

• To develop better understanding of concepts and issues involved in Customer Relationship Management for enhanced customer engagement and loyalty
• Understanding the Concept of Customer Relationship Management and Analytics
• Technological innovations and implementation of CRM tools
• To understand the utilization of critical customer information and analytics in formulation of marketing strategies

Milestones

• Development of Relationship Marketing Strategies
• Applications of CRM and Analytics in operations
• Adoption and technology management for better CRM